How Taking Part in Qualitative Market Research Makes You See The World Differently

If you have ever taken part in a market research focus group or group discussion, it’s possible that you might have come out of the process unclear as to exactly what was achieved. When we talk to people about their experience of research participation, they nearly always report having had a fun and interesting time -but sometimes they wonder exactly what the people commissioning the research can have learned from their contributions, and how exactly they earned their cash incentive payment (typically £30 to £50 at current UK rates)

Of course sometimes the exercises used in research are very direct and obvious: If the research facilitator asks the group to compare two images and discuss what they like about each of them, which is most effective, which they prefer and why… as a research participant you will surely listen to the question and consider it, then try to respond to it as honestly and fully as possible.

That is fine, when this kind of considered response is required. But sometimes researchers need to go deeper. We relate to the brands around us in a wide range of ways, some of them consciously (‘I love Brand X, but Brand Y has gone down hill lately’), but other relationships are much more subtle. You might have sentimental feelings for brands from your childhood, or unconscious connections and memories suggested by a logo or piece of packaging. An advert or theme tune might really grate on you for reasons you have never thought about, and probably don’t really care about… but the people marketing that brand do care, and that is why they are paying for these focus groups!

So the researcher might ask you to do some things that seem a little bizarre at face value. We have seen participants asked to close their eyes and imagine what a brand of detergent would be like if it were a country – what kind of climate it might have, what governance, what the national dish might be. Sometimes people have said afterwards that they felt they gave a silly answer, because they had no idea what they were supposed to say… but that ‘top of head’ response can often tell the market researchers a great deal about the impressions their products are making, especially when they compare the responses from a range of different research participants.

Other researchers might get you to draw a picture of how an event made you feel, or imagine two different makes of car were people you met at a party – and then think about how they might introduce themselves and what they’d be wearing, and so on.

It’s all about getting you to think about the familiar in new and different ways, and it’s fascinating to observe or be a part of. We all make hundreds of tiny decisions every day, to buy that kind of shampoo or visit that website over there… each of our individual decisions might seem inconsequential, but when we’re talking about brands used all over the world these decisions scale up staggeringly. Market Researchers seeking to understand and learn from this behaviour have evolved intriguing tools to explore how our minds make these decisions, and being part of this is great fun.

Easy-To-Use System For Approaching Niche Product

Let’s get started with this interesting fact. You are likely to make more money online selling a niche product rather than a business product. There are just too many people trying to promote a self improvement on business product these days. You are better off selling a niche product where you can actually target your customer more accurately.

One good way in which to approach any niche product research phase is to setup multiple content sites that are monetized with AdSense ads. I am pretty sure you have already heard this word, “CONTENT IS KING”! Well my dear friend, it still is. The best way to do this is by writing a 400 – 600 words article and put it into your website. If you can’t write one, just hire a ghost writer but you have to spend some of your money for them to produce your desire article.

If a given site starts generating a considerable amount of natural traffic, test out some affiliate links. You might be surprise when people start purchasing your affiliate product. Once the traffic is in, you have the power in your hand to make money by not doing anything. That is kind of cool, isn’t it?

Once you are making lots of profit from your affiliate product, then begin working on your own product for that niche. At first, it might be hard for you to do this but if you put your heart into it, you will make more money than you could possible imagine.

Make an attempt to brand your niche product. For instance, you could use an interesting concept in Butterfly Marketing written by TOP Internet Marketer, Mike Filsaime or you could use your own name, especially if you have a considerable amount of knowledge in your own industry. Branding will help your product gain notoriety; and will also facilitate the creation of pre-launch ‘buzz.’

If you feel lost, re-read the section above about the importance of content and ‘buzz’, once you have done that, we will move on to the next step on approaching any niche product.

Purchase a program that allows you to create your own software. This will help you to expand your niche product creation abilities beyond simply creating an executable e-book or a PDF. Additionally, software has a higher perceived value, which means it is likely to convert better than other options. However, this will vary from niche to niche. If you are wondering how the top Internet Marketer make their money online, the answer is they used or purchased themselves a good software to expedite their sales.

If you do not currently have potential customers for your product, all you need to do is performing a preliminary scan of the market to determine whether or not a product launch will be viable. For instance, is competition far too dense? Do competing sites refuse to participate with each other out of fear that it will dwindle their customer bases to nothing? Keep on asking yourself a few questions before you decide to join any niches product.

If you have sites that already receive natural search engine traffic for a given niche, consider setting up polls on those sites to determine what your best course of action might be in terms of product creation. For instance, ask your visitors what type of product they want – software, e-books, videos, audios, or something else entirely.

Begin testing this idea right away and start making money online with a niche product. Trust me, if you follow this simple guidelines, your dreams of earning 5 to 6 figure incomes and fire your boss at the same time is just right at the corner.

Common Habits of Effective Product Designers

Creating new products can be incredibly difficult even for experienced product designers. There are several steps that goes into the process, which also makes failure inevitable at various facets of product development. However, there is a certain set of habits that differentiate good designers from effective ones.

If you want to become part of the latter group, below are the traits and practices that you need to uphold when you design product for the market.

Stick to the mundane.

Products are designed and created for a specific function. Some designers might be compelled to produce something novel, but you need to stay rooted on mundane concepts before attempting to innovate. It starts with an understanding of what the market needs. Put usefulness before innovation when designing a new product.

A lot of designers commit the mistake of focusing on novelty above function in an effort to make quick profit. As a result, they forgo important elements in product design, such as sustainability and longevity. Make sure to avoid taking this path.

Give value to the product’s function.

A good product is something that can serve the function it was intended for. You can incorporate additional features into the product; however, it must not intervene with the primary function of the product itself. Unless a product can perform efficiently, it is deprived of the ability to compete in the marketplace.

Think about the user.

Excellent designers are sensitive to the needs of its user. There is a very fine line standing between necessary and superfluous features in a product. You must therefore exercise great caution when planning a product’s design before you proceed into the creation process.

Strive for sustainability.

Several products released in the market today are being scrutinized for its contribution to more environmental damage. Hence, you must think about how the materials used and packaging of the product can facilitate more sustainability. Embrace the challenge of protecting the environment when you design product.

Is your product recyclable? How can your product facilitate in natural preservation? Ask yourself these questions and use them as your personal guide.

Reinforce the brand.

A brand is an important component for any business organization. Thus, it should be incorporated into the process of designing new products. However, do not limit yourself with logo, colors, and other emblems of the company. Focus on the mission, vision, and objectives of the organization as a whole and think about how this product can help in achieving them.

Prioritize product merit over clever marketing.

A good product can stand on its own. It does not need clever marketing for consumers to appreciate its value. The market today is saturated with useless products that offer little to no value. Effective designers must overcome the wave of product novelty and focus on competency in the market. If you have a good product, it will be easier to market them without spending thousands of dollars on advertising.

Understand the context of the product’s use.

Before you design product, make sure to perform a thorough market research. Use this as an opportunity to gather information on the behavioral patterns of its intended user. This will provide you with useful insights into what are the necessary features and what features you can forgo.

Leave your legacy behind.

The best product designers are ones that focus on meaningful design solutions. All of their products are designed to create an impact on users and improve their quality of life, thus leaving a lasting impression on the consumers.